Photo Report: Inside Panerai’s Flagship Boutique In Florence

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swiss watches

There are a few stores around the world that any watch lover must make a point of visiting – Panerai’s flagship in Florence is certainly one of them. The historical home to Panerai dating back to 1860, the shop was just re-imagined and expanded in November of 2014. Here is a quick look inside.

Located in the Piazza San Giovanni, facing the city’s impressive Duomo, Officine Panerai’s historic boutique is now 285 square meters (the previous was 58), designed by famed architect Patricia Urquiola. Inside the duplex boutique you fill find a nod to Panerai’s marine history, as well as many of the latest models.

The Florence boutique has always been the emotional and commercial home to Panerai, and still today one may find a handful of watches for sale there that you won’t find anywhere else, including this year’s hand-engraved PAM604 Firenze limited edition.

The façade of the store retains several markings of its early life, and while there are over 60 other Panerai boutiques in the world, not a single one has the same power as the original in Florence.

We highly recommend you take a trip to the original Panerai Boutique in Florence as soon as you can. It may be visited here:

 

Panerai Firenze

Piazza San Giovanni 14R
50129 – Florence
Italy

+ (39) 055 215 79 5

boutique-panerai.firenze@panerai.com

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