IWC now has a second store in the Zurich city at Weinplatz 10.The IWC boutique at Bahnhofstrasse 61 is no longer the only one in Zurich. The new IWC boutique is located in the Haus zum Schwert opposite the Hotel Storchen.
“We’re happy about this opportunity to expand our presence in Switzerland’s largest city and increase the visibility of our brand. In the future, even more watch lovers will have the chance to discover our mechanical timepieces. And they will do so in an exclusive environment with other luxury brands in one of Zurich’s most beautiful shopping areas,” says Linus Fuchs, IWC Managing Director Switzerland, explaining the reasons for the move.
The boutique will operate as a joint venture with watch and jewellery specialists Zett Meyer. “We are pleased and proud that we can now write another chapter in our many years of cooperation with IWC”, said Adrian Bindella, Managing Director of Zett Meyer.