A new showcase boutique opened its doors on West Nanjing Road, a prestigious address in the heart of Shanghai.This is the ninth boutiques in China.
The new boutique is outfitted with elegant showcases that present the various Jaquet Droz models as veritable works of art under carefully designed lighting. Customers are immersed in a refined space with clean lines that play on the various tones of slate, in harmony with the minimalist scenography, true to the spirit of the brand. Several illustrations on the walls highlight the different arts and crafts that represent the pure expertise of the watchmaking firm.
For the inauguration ceremony, Jaquet Droz had an artist from its Ateliers d’Art come especially to give attendees an exclusive demonstration of the infinite refinement of miniature painting on the dial.