After five years as brand president of A. Lange & Söhne North America, during which time he helped spearhead a dramatic expansion of the brand, Gaetan Guillosson is relocating from New York to Hong Kong to take on a new market: Asia Pacific. Guillosson, who will spearhead both North America and Asia Pacific until a successor is named for the former, has definitely left his mark on the U.S.A. The most recent being a celebration of a new boutique at South Coast Plaza.
“We have set our sights on expanding our retail presence to California for quite some time,” said Guillosson. “The first A. Lange & Söhne mono-brand store in California is a commitment to our ever increasing number of fans on the West Coast.”
The jewel box of a shop, at 925-square-feet, officially opened on August 2 and marks the brand’s fourth U.S. boutique alongside Palm Beach, New York City and Miami Design District—and its first own West Coast retail location. It’s also the first Lange boutique to be housed inside an enclosed shopping center.