IWC Adds One More Watch to the 150th Anniversary Jubilee Collection

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Beating inside the antimagnetic cage is IWCs manufacture Caliber 69380, which has a column-wheel chronograph mechanism, a 46-hour power book, and IWCs innovative, bidirectional pawl winding system. The silver-plated dial, with black subdials at 12, 9, and 6 oclock, an outer tachymeter scale, and blue chronograph hands, offers a high-contrast look that stands out from the Ingenieuer Chronograph Sport versions. The blue of the palms is also used subtly in the stitching of this watchs black calfskin leather strap. The IWC Ingenieur Chronograph Sport Edition 76th Members Meeting at Goodwood is priced at $8,600. It’s no secret that the watch business is moving in the direction of a much enlarged Internet presence, with a number of luxury brands (such as Panerai, Cartier, Montblanc, and Jaeger-LeCoultre) building out e-commerce platforms in their company sites. You also might have noticed that Net-a-Porter and Mr. Porter have both been retailing luxury timepieces from the likes of Cartier, IWC, and Ressence since late last year, which is no coincidence. As you might recall, Richemont has been a kind of shareholder (it’s fluctuated over the decades) in Net-a-Porter because 2010. There must have been a sign of things to come, which attract me to today’s statement: IWC has relaunched their site and, drumroll please, it includes an e-commerce platform.
On March 18, although much of the watch business was packing or boarding planes such as Baselworld, IWC Schaffhausen was hosting its own significant launch event at the 76th Goodwood Members assembly in West Sussex, England, the traditional kickoff of the years historical motor racing year. In fact, the launching has been twofold: the introduction of the IWC Racing Team and the limited-edition timepiece it inspired: this weeks See to Watch, the IWC Ingenieur Chronograph Sport Edition 76th Members Meeting at Goodwood.The institution of its IWC Racing Team, which will compete in classic automobile races like the Salvador Cup at Goodwood in which it surfaced, creates the Korean manufacturer the first watch company to race into these events with its own group and automobile. That vehicle, a Mercedes-Benz 300 SL Gullwing, is a legend among vintage-car enthusiasts, manufactured by Daimler-Benz between 1954 and 1967 exactly the exact same era that gave birth to IWCs original Ingenieur timepiece. The historical link, along with IWCs partnership with Mercedes-AMG, which prompted the current revamp of this contemporary Ingenieur collection, made that observe version ideal with this limited edition commemorating the Racing Teams historical debut at Goodwood. This new Ingenieuer, which can be limited to 176 numbered pieces, has a 44-mm titanium case that provides exceptional protection against magnetic fields thanks to its soft iron interior cage. The lower portion of the protective cage is observable through the caseback and made to resemble a brake disc; a 76 in honor of this years 76th Goodwood Members assembly, is inscribed in its centre.
Since the electronic competition increases, anticipate more jewelry and watch brandsand maybe some risk-taking retailersto venture into hospitality. Can you think about a better way to get a brick-and-mortar store to earn an enduring impression?To quote a spot-on Jan. 4 WWD article about luxury brands are increasingly taking their cues from restaurants restaurants, and other sections of the hospitality sector: The message? Youre our guest; do what you please and maybe purchase a nice tote or watchand why not Instagram all that while youre at it.I adore travelling overseas and seeing places I’ve never noticed before. The idea of sampling fresh foods and adopting cultures quite different from my own is a tantalising prospect. But at the end of a trip, there is always something very appealing about returning to a comfortable setting.Looking back, there are a number of places which accord a welcome sense of well-being. The tiny coastal town of Cascais, near the Portuguese capital of Lisbon, has always been, and still remains, a favorite bolthole of all mine.Whilst Cascais is no stranger to change over time, it continues to give an appealing sense of familiarity. In my mind, I can still browse its cobbled pavements and smell the fragrant aromas of the local cuisine. This tiny Portuguese fishing town will always have a special spot within my heart.This winding road attracts me into a different Portugieser which engenders a feeling of fondness in my character, the IWC Portugieser Chronograph Reference IW371446.
Beating within the antimagnetic cage is IWCs manufacture Caliber 69380, which has a column-wheel chronograph mechanism, a 46-hour electricity book, and IWCs advanced, bidirectional pawl winding system. The silver-plated dial, with black subdials at 12, 9, and 6 oclock, an outer tachymeter scale, and blue chronograph hands, offers a high-contrast look that stands out from the Ingenieuer Chronograph Sport models. The blue of the hands is also used subtly at the stitching of this watchs black calfskin leather strap. The IWC Ingenieur Chronograph Sport Edition 76th Members Meeting at Goodwood is priced at $8,600. It’s no secret that the watch business is moving in the path of a much enlarged Internet presence, with a number of luxury brands (like Panerai, Cartier, Montblanc, and Jaeger-LeCoultre) building out e-commerce platforms on their business websites. You also might have discovered that Net-a-Porter and Mr. Porter have both been retailing luxury timepieces from the likes of Cartier, IWC, and Ressence since late last year, which is no coincidence. As you might recall, Richemont has been a form of shareholder (it’s fluctuated over the decades) in Net-a-Porter because 2010. There should have been a indication of things to come, which bring me to the announcement: IWC has relaunched their website and, drumroll please, it includes an e-commerce platform.
Since the electronic competition increases, anticipate more jewelry and watch brandsand perhaps some risk-taking retailersto venture in to hospitality. Can you think of a better way for a brick-and-mortar shop to make a lasting impression?To quote a spot-on Jan. 4 WWD article about how luxury brands are increasingly taking their cues from hotels, restaurants, and other segments of the hospitality industry: The message? Youre our guest; do what you please and possibly buy a wonderful tote or watchand why not Instagram all that while youre at it.I adore travelling overseas and visiting places I’ve never noticed before. The idea of sampling new foods and embracing cultures quite different from my own is a tantalising prospect. But at the conclusion of a trip, there is always something very appealing about returning to a comfortable setting.Looking back, there are some areas that exude a welcome sense of well-being. The tiny coastal town of Cascais, close to the Portuguese capital of Lisbon, has always been, and still remains, a favourite bolthole of all mine.Whilst Cascais has been no stranger to change over the years, it continues to give an attractive sense of familiarity. In my minds eye, I could still navigate its cobbled pavements and smell the fragrant scents of the local cuisine. This small Portuguese fishing town will always have a special place within my heart.This winding road brings me to another Portugieser which engenders a sense of fondness in my part, the IWC Portugieser Chronograph Reference IW371446.
As I mentioned before, this must come as no real surprise for a lot of reasons. For starters, e-commerce is now the way most people like to store, and it was only a matter of time before larger watch brands started to get on board. Second, in the watch world IWC has ever been in the forefront of electronic networking and participation. They have focused a good deal on building their brand utilizing star ambassadors (ranging from F1 pilot Lewis Hamilton to Robert De Niro) and lifestyle bloggers (aka “influencers”), which, at the stuffy world of watches, has gotten them much in their involvement with a younger demographic. And lastly, IWC is one of the most powerful and most approachable watch brands owned by Richemont, mostly because of former CEO Georges Kern, which torch is still carried by present CEO Christoph Grainger-Herr (it’s possible to catch an interview we did together here). That, paired with Kern’s new function as the Richemont Head of Watchmaking, Marketing, and Digital, makes this website/e-commerce redesign a natural and inescapable next step.IWCs Da Vinci collection dates back to 1969, when the Swiss fabrication consisted the first ever Swiss-made quartz watch. Revolutionary at the time for embracing the tumultuous tech, the Da Vinci collection shortly pivoted to an automated watch set that is known for creating some landmark timepieces for the brand over time.

IWC’s Jubilee Collection – led by the critically acclaimed Pallweber – was warmly received when it was rolled out at SIHH 2018, being mostly made up of classics with modest tweaks to mark 150 years. The stainless steel Portugieser Chronograph in particular was a hit, having been upgraded with a “manufacture” movement for not very much.

Now its status as a commercial hit has been confirmed with the addition of the Portugieser Chronograph Edition “150 Years” in 18k red gold, bringing the total number of Jubilee watches to 29 (after the surprise launch of the Pallweber pocket watch as well).

IWC Portugieser Chronograph 150 Years red gold 2

The 18k red gold chronograph is limited to 250 pieces, and features a glossy white lacquered dial with blued steel hands and black numerals. It’s otherwise identical to the steel model, powered by the cal. 69355 automatic movement, which is loosely based on the architecture of the Valjoux 7750 but heavily upgraded, with a column wheel amongst other things.

IWC Portugieser Chronograph 150 Years red gold 3

The case is 41mm in diameter and 13.1mm high.

Price and availability

The Portugieser Chronograph Edition “150 Years” in 18k red gold (ref. IW371603) will be priced at approximately US$17,000. In Singapore it will cost S$24,400 including tax.


 

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